The Brief
Your Year, In Color
Spotify Wrapped had become a cultural phenomenon. The challenge: keep it fresh, keep it viral, keep Gen Z engaged.
The Solution
"Your 2026, Unfiltered"
We leaned into raw, unpolished visuals — data visualization that felt handmade, colors that clashed, patterns that surprised. The anti-aesthetic that became the aesthetic.
The Result
Viral Again
500M+ shares in the first week. The campaigntrended globally.