The Brief
Elevate the Everyday
Heineken wanted to position their brand as the drink of refinement and sophistication. The challenge: make beer feel premium without losing accessibility.
The Solution
"The Open"
We tied Heineken to the concept of "opening" — opening doors, opening moments, opening yourself to new experiences. Shot at golden hour in upscale venues, the campaign feels cinematic and aspirational.
The Result
Premium Positioning Secured
The campaign successfully repositioned Heineken in the premium beer segment. Sales in high-end venues increased 28%.