I make brands
impossible to ignore.

About

Creative Director.
Always creating.

I'm Luca. I come up with campaign ideas for brands that want to be remembered.

Nike, Spotify, Heineken — I've worked with brands that know how to make noise. My job is simple: find the one idea that makes people stop scrolling, lean in, and remember the name.

This portfolio is a work in progress. I add projects, tweak case studies, and try new things. Some changes stick. Some don't. That's the point.

"I make brands impossible to ignore."